DER Touristik will switch from its current two separate reservation systems to British-based Atcom from winter 2021/22 to speed up sales and offer more flexible products in a major technology move.
Germany's third-largest tour operator group will unplug Phoenix Unlimited, used by its specialist brands, and Blank, the package holiday system used by numerous tour operators. Its Austrian and Swiss subsidiaries will also make the switch to the new common system.
Atcom, which is already used by the group's Scandinavian subsidiary Apollo, won the contract due to its flexibility, speed, user-friendliness and development speed, according to the company. These will enable DER to launch a 'service offensive' to boost sales.
Ingo Burmester, CEO Central Europe, who knows the Atcom system from his time at TUI Germany and Thomas Cook UK, explained to fvw: “The decisive factors were that Atcom works very fast, enables a component-based (price) calculation, is overwhelmingly standardized and is very flexible thanks to its modular structure.”
He added: "The satisfaction of our customers has top priority. I count not only travellers but in particular our sales partners among them. We want to convince them with the individuality and quality of our products as well as through our service. That is what we will concentrate on."
In contrast, Phoenix Unlimited has had a troubled history. Launched in 2016 after substantial investments, it quickly ran into technical problems, resulting in a sales slump at Dertour as travel agents switched to competitors who could be booked more easily. After improvements, the group then planned to gradually migrate all its German tour operator brands from Blank to Phoenix.
But just a few months after taking over at DER Touristik, Burmester has decided to pull the plug on this in-house solution and buy in an external system instead. DER Touristik will gradually migrate its six different tour operator brands from Blank and Phoenix to Atcom, starting from the winter 2021/22 season.
Mike Wright, Commercial Director of Atcore, which developed the Atcom system, told fvw that he hopes to win more German clients after securing this major contract to become “a leading tour operator system in Europe”. Atcom, which is designed for tour operators with more than 100,000 customers a year, already handles bookings with an annual total value of more than €13 billion.